Creative Marketing Specialist – Fashion Industry
About Us:
We’re a fast paced ecommerce fashion brand that aspires to create flattering fashion for women of all body types!
We’re looking for a dynamic and visionary Creative Marketing Manager to join our team and drive our brand’s creative direction and marketing strategy.
Position Overview:
We’re seeking a Creative Marketing Manager with a deep passion for fashion and a flair for innovative marketing strategies. The ideal candidate will be a strategic thinker with exceptional creative skills, capable of crafting compelling campaigns that resonate with our target audience and enhance our brand’s presence in the fashion world. You will be an independent worker who can collaborate with various departments, and be at the forefront of creating captivating content that drives engagement and growth.
If you're interested in hearing more about this position please send your CV to anna.good@whointhezoo.com.au organise a confidential chat.
Hiring Consultant: Anna
Job Code: 675035
Please note only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
Creative Strategy: Develop and execute comprehensive creative marketing strategies that align with our brand’s vision and objectives. Drive the creation of high-impact campaigns across multiple channels including digital, social media, print, and events.
Campaign Management: Oversee the planning, development, and execution of marketing campaigns. Ensure campaigns are on-brand, on-budget, and meet performance goals.
Content Creation: Lead the creation of compelling content that showcases our fashion products and brand story. Collaborate with designers, photographers, and copywriters to produce engaging visuals and copy.
Market Research: Stay ahead of industry trends and competitor activities. Conduct market research to understand customer preferences and behaviors, and use insights to inform creative strategies.
Brand Development: Ensure brand consistency across all marketing materials and channels. Develop and maintain brand guidelines to ensure all creative work aligns with our brand identity.
Analytics & Reporting: Monitor and analyze the performance of marketing campaigns. Use data-driven insights to refine strategies and improve ROI.
REQUIREMENTS +
Bachelor’s degree in Marketing, Advertising, Fashion, or a related field. Advanced degree is a plus.
Minimum of 3 years of experience in marketing, with a focus on creative roles
Proven track record of developing and executing successful marketing campaigns.
Strong portfolio showcasing creative work and innovative marketing strategies.
Excellent knowledge of current fashion trends and consumer behavior.
Proficiency in marketing tools and platforms, including social media, email marketing, and analytics software.
Exceptional communication, presentation, and leadership skills.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.