ECOMMERCE & CRM SPECIALIST | FASHION | SYDNEY
ECOMMERCE & CRM SPECIALIST | FASHION | SYDNEY | UP TO $120K + SUPER
We're seeking a proactive and detail-focused E-Commerce & CRM Specialist to join the team. In this role, you'll help drive online sales, ensure a smooth and engaging customer journey, and implement targeted digital marketing initiatives. Your responsibilities will include managing the e-commerce site, leading CRM efforts, executing marketing campaigns, and contributing to community engagement. You'll also be key in coordinating seasonal promotions, product rollouts, and content updates, while optimising overall e-commerce performance.
Location: Sydney.
Salary: up to $120k + super depending on experience.
Perks: amazing clothing discounts, small & collaborative team, dog-friendly office, exposure to multiple departments.
If you're interested in hearing more about this position please send your CV to Maisy@whointhezoo.com.au to organise a confidential chat.
Hiring Consultant: Maisy Staden
Job Code: 986335
Please note only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Develop and execute the annual e-commerce calendar, including seasonal campaigns, markdowns, and sales events.
- Coordinate brand strategy meetings and create weekly/daily plans for product drops, emails, and marketing.
- Oversee daily e-commerce operations, ensure timely product uploads, and manage promotional offers in line with the marketing calendar.
- Lead segmented and personalised email campaigns using CRM tools, collaborating with designers to ensure branding consistency.
- Produce daily sales and performance reports, using insights to improve online sales and campaign effectiveness.
- Manage seasonal lookbooks via MyPortfolio, ensuring visual and message alignment with the brand.
- Work cross-functionally with internal teams and offshore support for creative, technical, and strategic execution.
REQUIREMENTS +
- 5+ years of experience in e-commerce or digital marketing.
- Proficiency with e-commerce platforms including Shopify, CMS tools, and basic web management.
- Experience with CRM systems and email marketing platforms (e.g., Klaviyo, Mailchimp).
- Experience with Paid Ads.
- Strong analytical skills and the ability to derive insights from data to drive performance.
- Excellent organisational skills with the ability to manage multiple tasks and deadlines.
- Strong written and verbal communication skills.
- Proficiency in basic design tools (e.g., Canva, Adobe Photoshop) for creating and editing marketing content is a plus.
- Knowledge of social media marketing and community engagement is a plus.