Paid Media Manager (Meta Expert)
If you are a Digital + Growth Marketing expert who is excited by growth and opportunity – this is the role for you!
For this role you need to be an expert across Meta, we are looking for someone very technical with a strong understanding of scaling a business who can work hand in hand with the founder.
Location: Sydney
Salary: $140,000 - $150,000 + Super
Remote
If you're interested in hearing more about this position please send your CV to anna.good@whointhezoo.com.au to organise a confidential chat.
Hiring Consultant: Anna Good
Job Code: 741216
Please note only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Own the digital strategy across USA, AU and global
- Plan and manage comprehensive marketing campaigns, including creative strategy and execution.
- Launch, manage and own the Meta and Google ads account – creating ads, managing copy, running creative testing and launching winners
- Strong understanding of the technical back end of Meta, looking at optimisation strategies
- A knowledge across TikTok advertising – to implement a growth strategy
- Formulate and communicate conclusions and assumptions based on data analysis and market insights.
- Provide recommendations to the CEO on strategic digital initiatives.
- Develop and implement creative strategies tailored for different months, regions, and channels.
- Lead data-driven strategies to optimize digital marketing efforts and performance.
- Design and execute affiliate marketing strategies, including setting up affiliate promotions and reviewing weekly performance.
- Manage the email strategy – automated flows, BAU and promotional activity
- Manage the SMS strategy and spearhead the loyalty program
REQUIREMENTS +
- Proven track record in digital marketing leadership roles within the fashion industry
- Minimum 4+ years across digital marketing within Fashion/Apparel
- Strong analytical skills and the ability to interpret complex data to inform strategic decisions.
- Proficiency in execution across digital channels such as Meta, Google, Social Media, EDM marketing and SEO
- Knowledge across TikTok and Pinterest advertising
- Excellent communication and interpersonal skills, with the ability to inspire and lead cross-functional teams.
- Demonstrated success in driving digital growth through innovative strategies and effective team management.
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.