Head of Marketing | Fashion | Sydney
We are only seeking candidates with a strong background in the fashion industry and significant experience leading comprehensive launch campaigns. A proven track record of scaling small fashion brands is essential.
In this role, you will oversee planning, research, advertising, communications, and PR, guiding the business into its next phase of growth!
Location: Sydney
Salary: $150,000 + Super
If you're interested in hearing more about this position please send your CV to@whointhezoo.com.au to organise a confidential chat.
Hiring Consultant:
Job Code:
Please note only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Develop and implement marketing strategies to achieve overall business objectives and targets.
- Create and manage budgets for all marketing activities to meet KPIs.
- Formulate marketing strategies for Australia, the USA, and other international markets, focusing on our largest customer base in the USA.
- Plan and execute end-to-end marketing activities aligned with budgets, schedules, and sales goals.
- Launch comprehensive marketing campaigns across all channels, including Meta, Google, TikTok, Affiliate, Influencer, PR, Events, and Content.
- Manage the marketing calendar, including launches, events, and promotions, to drive sales growth.
- Lead the development of 360-degree launch campaigns from conception to execution.
- Innovate online offerings and delivery methods to enhance sales and profitability.
- Oversee our content creation program to ensure high-quality, on-trend digital content across all platforms.
- Implement effective social media, EDM, and SEO optimization strategies.
- Design and execute marketing tactics to continuously expand our customer database.
- Conduct ongoing market research to analyze customer behaviors, industry trends, and competitor activities.
- Collaborate closely with our in-house digital marketing and content teams to achieve KPIs and optimize sales.
- Work within the broader team to ensure alignment across the business.
- Build, manage, and inspire a high-performing marketing team.
REQUIREMENTS +
- BSc or MSc in Marketing or a relevant field.
- Minimum of 4+ years of experience in a similar role, preferably within a fashion brand.
- Proficiency in digital marketing channels, including Meta Ads, Google Ads, Social Media, EDM marketing, and SEO.
- Proven experience in leading high-performing teams.
- Strategic mindset for competitive brand positioning.
- In-depth understanding of customer behaviors and preferences.
- Ability to develop and execute customer-centric marketing strategies.
- Strong analytical skills for assessing market trends and consumer behaviors.
- Effective project management skills for planning and monitoring marketing campaigns.
- Proficient in marketing automation tools and analytics platforms.
- Capability to set clear expectations, provide constructive feedback, and resolve issues promptly.