Digital Marketing Manager | Brisbane | Fashion/Womenswear
We are thrilled to partner with a top fashion brand renowned for its leadership in eCommerce, creativity, and innovation.
We are currently seeking a Digital Marketing Manager for a crucial role within the company. You will work closely with the CEO to drive the brand's digital presence and enhance visibility across a broad spectrum of digital platforms.
This role requires a strategic mindset, extensive expertise in digital marketing, and a deep understanding of e-commerce dynamics, all combined with a true passion for the fashion industry.
Location: Brisbane
Salary: $100,000 - $115,000 + Super
Hybrid
If you're interested in hearing more about this position please send your CV to anna.good@whointhezoo.com.au to organise a confidential chat.
Hiring Consultant: Anna Good
Job Code: 705201
Please note only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Develop and execute workforce planning strategies to align with digital marketing objectives and campaigns.
- Plan and manage comprehensive marketing campaigns, including creative strategy and execution.
- Lead and mentor a talented team of marketers, providing strategic oversight in campaign execution, content creation, and optimization of paid media performance.
- Formulate and communicate conclusions and assumptions based on data analysis and market insights.
- Provide recommendations to the CEO on strategic digital initiatives.
- Develop and implement creative strategies tailored for different months, regions, and channels.
- Lead data-driven strategies to optimize digital marketing efforts and performance.
- Prepare briefs for major creative projects, including promotions, gift-with-purchase (GWP) campaigns, and other key initiatives.
- Prepare and deliver end-of-month (EOM) reporting to assess performance and guide future strategies.
- Design and execute affiliate marketing strategies, including setting up affiliate promotions and reviewing weekly performance.
- Develop customer acquisition strategies, manage associated budgets, and plan for effective retention rate improvement.
REQUIREMENTS +
- Proven track record in digital marketing leadership roles within the fashion industry
- Minimum 4+ years across digital marketing within Fashion/Apparel
- Strong analytical skills and the ability to interpret complex data to inform strategic decisions.
- Excellent communication and interpersonal skills, with the ability to inspire and lead cross-functional teams.
- Demonstrated success in driving digital growth through innovative strategies and effective team management.
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.